Celebrate Canadian Beer Day with ‘a cold one’ in Mississauga, Oakville, Hamilton

For some in Oakville, Mississauga and across Canada, there are few things better than a “hoisting a cold brew.”

The third most consumed drink in the world after water and tea, Canadians love for beer is known world-wide.

While it might not quite reach the level of Rodney Dangerfield’s Thornton Melon character in Back to School when he told a waitress “Bring us a picture of beer every seven minutes until somebody passes out. And then bring one every 10 minutes,” Canadians love their cold suds.

So perhaps it’s natural, of course, that we Canadians would take a day every year to celebrate beer. This year, Canadian Beer Day is being held on Oct. 4.

The tasty celebration, held annually on the Wednesday before Thanksgiving, raises a cold one to the people who brew, sell, deliver, serve, pour, or simply enjoy one themselves.

The theme for this year’s celebration, Passion and Pride: The People Behind Canadian Beer, highlights the individuals essential to bringing our nation’s favourite adult beverages from “grass to grain.”

An occasion to thank all across the beer chain, from the family farm to the maltsters, brewers, warehousers, truck drivers, retailers, bartenders, and servers.

Here are some frosty facts about Canadian beer from Beer Canada:

• The brewing industry is an intensively local industry: last year, 88 per cent of all beer purchased and consumed in Canada was made here.
• The brewing industry has a positive economic on communities large and small across our country contributing more than $13.6B to Canada’s GDP annually.
• Canadian beer supports 149,000 jobs in Canada. From restaurants & hospitality to tourism, agriculture & transportation, the beer sector plays a crucial role in our economy and the livelihoods of Canadians.
• There are currently 1,310 breweries operating in Canada, providing highly skilled and well-paid employment for the more than 21,000 Canadians directly employed by brewing companies.
• Across Canada, breweries are vital community hubs that help bring neighbours together.
• Canadian Beer Day pays tribute to an iconic Canadian beverage one that is deeply rooted in our nation’s culture and heritage.

Beer Canada’s member companies brew 90 per cent of all beer consumed by Canadians annually. The production, distribution and sale of beer supports 149,000 Canadian jobs, generates $13.6 billion in Gross Domestic Product and $5.7 billion in government tax revenues.

Beer Canada promotes moderate and responsible consumption by those of the legal age and is the “authoritative” source for data and information on the Canadian beer industry.

“Sharing a beer with friends is one of life’s affordable pleasures for many adults,” said Beer Canada in a press release. “Whether it’s gathering around a backyard BBQ, at a local pub, festival or entertainment event, a beer with friends reminds us of the power of connection.”

For more information on Canadian Beer Day, visit here.