Ford’s new three-row crossover to be built at Oakville plant

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Published May 24, 2023 at 3:04 pm

Ford plant, electric vehicles, layoffs, delay, Unifor, union
Some 3,200 workers at the Ford plant in Oakville are facing a layoff of up to nearly four years during the switch to EVs and the worker's union said it is doing all it can to minimize the impact to employees. INSAUGA PHOTO

A three-row EV crossover is coming to Ford’s Oakville plant in the near future.

Ford CEO Jim Farley made the announcement earlier this month at the auto company’s investor day stating that with the two-row crossover field packed with competitors, the company will need to compete elsewhere as well.

Aimed to help boost up their EV division, three-row EV crossover from Ford will be built in Oakville and is expected to reach dealerships in 2025.

“In contrast to two-row crossovers that we believe will be a very saturated market, we believe Model E can be highly differentiated in markets where we know the customer well, like the three-row utility space,” said Farley, in a quarterly financial call earlier this month.

“A lot of new customers bought a Lightning that never owned a pickup truck before. And we intend to do that with a three-row crossover and with a bunch of EV Pro vehicles.”

Some of the details of the new vehicle were shared at the investor event by Doug Field, Ford’s chief advanced product development and technical officer.

The three-row crossover, which will have enough space for at least seven passengers and be similar in size to the Ford Explorer, will have over 563 km/h of range, with the ability to add over 241 km/h of range in just a 10-minute charging stop.

While exact pricing on the new vehicle has yet to be released, Ford said it will be affordable.

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