PHOTOS: This Burlington Mall Has a New Name
It’s been a gathering spot for the past 50 years.
And Burlington Mall is now in the midst of an extensive renovation.
This Burlington institution officially has a new name: Burlington Centre.
“We see Burlington Centre as a template for how community malls can operate going forward,” said the mall’s general manager Heidi McGaw.
“This community-oriented vision informs how we operate and the services we provide to our shoppers. We are not just Burlington Centre, we aspire to be Burlington’s Centre.”
The opportunity to re-think their retail and community offerings was presented when Target exited the market and left a vacant space in the property.
Rather than pursue another large tenant, the development team saw the benefits of re-demising the vacant space and redeveloping the property to better suit the changing needs of the community.
The resulting renovations and curated tenant mix has culminated in the re-branding as Burlington Centre: a focal point for shopping and community in the neighbourhood.
The renovated Centre benefits from $60 million in investment from RioCan Real Estate Investment Trust and KingSett Capital, creating space for new retailers and an improved shopping experience.
New additions include local, specialty grocery store Denninger’s, an Indigo with a Starbucks, a relocated, refreshed Winners and several national eateries including Five Guys, Blaze Pizza, Mr. Greek and Freshii.
Last spring, Burlington Centre kicked-off a year long campaign supporting local organizations and hosting and/or participating in community events as part of ongoing celebration of its 50th anniversary and the transformation taking place at the mall.
These efforts debuted with BurlingtonGreen’s Clean-Up Green Up, and saw the shopping centre support the Burlington Fine Arts Foundation for Mother’s Day. Shortly after, Burlington Centre teamed up with Sound of Music Festival to host two pop-up concerts at the property ahead of the 2018 festival.
Recently the centre helped launch the Gift of Giving Back’s summer campaign with BOMBA baseball.
An Aug. 9 ceremony marked the official unveiling of the new Burlington Centre sign and branding, while community programming will continue this September with a new partnership between Burlington Centre and the local Terry Fox Run for 2018.
All celebrations will culminate in late October with a grand opening that officially marks the end of renovations and a new era Burlington Centre.
“We were careful to ensure the changes we made to our branding, tenant mix and physical space were reflective of the preferences of shoppers and changes in the community,” said senior VP of asset management at RioCan John Ballantyne.
“We are proud of our history here, and excited to provide what the community is looking for in the near and long-term. We look forward to being part of the continued growth and prosperity of the Burlington community.”
Images courtesy of Burlington Centre