Record-setting Tim Hortons Smile Cookie campaign helps Mississauga charities
Published May 29, 2023 at 4:46 pm
Two Mississauga charity organizations and the people they serve will benefit greatly from the latest Tim Hortons Smile Cookie fundraising campaign, which broke national records.
The Mississauga Food Bank and Community Living Mississauga (CLM) will split equally the amount of $212,158.90, meaning each organization will receive $106,079.45 thanks to the annual Tim Hortons campaign.
In total across Canada, sales of the popular cookies raised a record-breaking $19.7 million for charity.
The campaign ran from May 1 to 7 and saw the tasty treats available for $1.50 apiece.
“Thank you to Tim Hortons restaurant owners of Mississauga and to our community for supporting neighbours in need through this year’s Smile Cookie campaign. The funds you raised will help provide healthy and appropriate food for 106,079 meals as we face a time where the need is greater than ever,” said Meghan Nicholls, CEO of The Mississauga Food Bank.
“Since June 2022, we have seen on average 31 per cent more food bank clients every month compared to the same time last year. Those most vulnerable are grappling with the higher costs of groceries, transportation, rent and much more. This is why we continue to need our community’s support as food insecurity continues to rise and shows no indication of slowing down.”
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Officials at Mississauga’s main food bank, which has a network of more than 50 agencies across the city, say they can use all the help they can get as the hunger crisis in Canada’s seventh-largest city continues to dramatically worsen.
CLM executive director Keith Tansley said that organization is fortunate to have such a long-standing relationship with Tim Hortons owners across Mississauga.
“We want to say thanks to them, as well as everyone who bought Smile Cookies, on behalf of the hundreds of children and youth who have an intellectual disability who have been able to connect with their community through our summer recreational programs thanks to the funds raised by this campaign,” said Tansley.
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