We hear a lot about new stores and restaurants in Burlington but it never gets less exciting.
Especially when we find out that something that's known across the globe is coming to Burlington Mall.
A very unique discount store that was established in Tokyo is penetrating North America
and is about to open a brand new location in the city.
Miniso, a Japanese lifestyle brand and Chinese variety retailer, is a discount store that will likely give the popular Dollarama brand a run for its money.
Miniso is already downtown Toronto at the Eaton Centre and in the west GTA with locations at Bramalea City Centre, Square One and Erin Mills Town Centre.
It’s also opening at Oakville Place.
Miniso is known for selling low price but high quality products, including cosmetics, accessories, stationery, electronics accessories, home decor, kitchenware, and snacks.
According to the brand’s website, the brand launches new products every seven days, so shoppers probably won’t get bored of the inventory anytime soon.
As for when shoppers can expect to explore Miniso’s wares, an opening date has not yet been announced, but we're hearing the store should be serving customers in the not-too-distant future -- as in by September, just in time for back to school shopping.
In terms of prices, the products are indeed affordable. In fact, the majority of Miniso’s products range from $2.99 to $5 (although you can find some items that cost a little more, if you feel like treating yo'self).
While the retailer specializes in affordable goods, its Canadian expansion is evident of a thirst for well-established Asian retailers.
Over the past few years, other Japanese brands such as Muji and Uniqlo have started calling major Canadian shopping centres home.
And while Miniso’s signage and branding are reminiscent of Uniqlo, Miniso considers the higher-end brand a competitor.
Is Mapleview next for Miniso?
Images courtesy of Burlington Mall and Miniso